I think it is because the Yankee style of power hitting works best with predicable pitching. By that I mean that when pitchers do not deliver their filthiest stuff (the stuff they save for in-season men on base situations) they have the time needed to load up their long swings. Have to produce that launch angle you know, so the ball goes a long distance which gets you on the home page video list, on ESPN. Look at the team website videos. Homer in a loss, homer in a loss, homer in a loss, Cole pitches great, homer in a loss, and on and on for almost ten years now. Remember when there used to be actual written stories about the strategy of the game? Baseball was always the game for thinking people. Now it is a video game. As such it will continue to loose out to football and basketball which are action and feelings oriented.