Even the famed pinstriped uniforms are getting a corporate sponsorship patch.
The Yankees announced Wednesday that Starr Insurance will become the storied franchise’s signature partner, and the company’s logo will be featured on the team’s uniforms in a deal that will annually net the Yankees in the mid-$20 million, according to a person with knowledge of the deal.
The deal runs through 2031, and is believed to be the most lucrative in MLB history.
The patches will debut beginning with the July 21 game against the Royals at Yankee Stadium.
“We are extremely proud to welcome Starr Insurance as the Yankees’ first-ever Signature Partner,” Yankees general partner Hal Steinbrenner said in a statement. “Having had Starr as an insurance carrier of ours for the last decade and having worked closely with their leadership team as part of our pre-established partnership.
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nypost.com]
