YES Network, the channel that airs the majority of Yankees games, plans to provide a direct-to-customer service, according to The New York Post.
The service has a tentative launch for March 30, but the start date could be moved.
Yankees president and YES chairman Randy Levine said in late July YES would have a direct-to-consumer product “very soon.”
Right now, the only way to watch YES Network without cable is through DirecTV Stream.
The direct-to-consumer service will only be available in local rights areas, though distribution may expand in the future. The price for the service is unknown.
Regional sports networks have become more frequent as of late.
In July, NESN became the first regional sports network to launch a direct-to-consumer platform. In September, Bally Sports+, a streaming service from Diamond Sports Group, debuted across all 19 Bally Sports regional sports TV networks.
[
www.adweek.com]
